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Download A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)

Read A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide) on-line, Download A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)


Author : Jennifer Visocky O'Grady, Ken O'Grady

Category : Book

Sales rank : 161811





A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)




Description


Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.



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